Special promotions and seasonal products at a glance

Display counters are flat surfaces used to display promotional items, seasonal products or featured merchandise in a strategic and appealing way.

Store counters are often placed in key areas of the sales outlet (e.g. near checkouts, at the entrance or at high traffic points), so as to tempt the customer to stop and encourage impulsive purchases.

CMG display counters

The production of display counters involves the use of strong, top-quality materials, but also particular focus on aesthetics and design.

Our store counters are designed to be attractive and original, so as to capture the attention of customers and enhance the items on display.

Functionality and practicality are equally important: visualisation must be immediate, and access must be convenient for customers.

While it is true that display counters themselves are very simple, it is equally true that innovation and customisation play a major role. They are often equipped with shelves underneath or special niches where other products are displayed, or they can have special inserts to better enhance the items. Or they can be structured on several levels.

At CMG, we create fully customised store counters based on the shape and size of the items to be displayed, as well as the type and layout of the sales outlet.

Are you interested in our custom metal display solutions for retail and mass retail?

Discover more display solutions

  • Display counters

    Surfaces used to showcase promotions, seasonal products or featured merchandise.

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  • Wall-mounted metal shelving

    Sturdy metal structures mounted directly onto perimeter walls.

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  • Garment racks

    Mobile supports with horizontal bars for hanging garments.

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  • Checkout counters

    Stations dedicated to payment within supermarkets and sales outlets.

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